Fashion in Tuscany

Creativity and made in Italy

Gucci, Salvatore Ferragamo, Roberto Cavalli, Enrico Coveri, Stefano Ricci, Patrizia Pepe. . . these are all world-famous brands with a common origin: they were all born in the cradle of the Renaissance. Since time immemorial, the Tuscany of fashion has been synonymous with creativity, innovation, and Made in Italy craftsmanship. Because of this, and also thanks to the possibility of finding a complete production chain in the region – which is famous for, among other reasons, its leather works – big international groups such as Richemont, Céline, Balenciaga, Burberry, Montblanc and Luis Vuitton have chosen to invest here, in Tuscany.

The land of fashion production, Tuscany boasts the presence of various production districts and a strategic chain of suppliers of the highest order for all those operating in the fashion and design sectors. Florence has the highest concentration of institutions and international academies dedicated to design. It represents a center of excellence recognized for its attitude toward experimentation and for a deep competence in the sectors of industrial and artistic design. In particular, it is the location of prestigious universities and academies such as the European Institute of Design, University of Florence Design Campus in Calenzano, Polimoda, Italian Leather Goods Institute, and the Italian Design Academy, Istituto Marangoni.

Born Here

Icons of fashion, synonymous with Made in Italy and style throughout
the world, inlcude: Gucci, Salvatore Ferragamo, Emilio Pucci, Roberto Cavalli,
Enrico Coveri, Patrizia Pepe and Prada.

Chose to Invest in Tuscany

Brands such as Richemont, Céline, Peuterey, Louis Vuitton, Fendi, Balenciaga, Burberry and Montblanc.

Events Not to be Missed

They attract sellers and buyers from the entire world, ambassadors of design and of Made in Italy handcraft: Pitti Immagine, Modaprima, Mostra Internazionale dell’Artigianato, Fashion in Flair and OROAREZZO.

Sector data



Leading factors
why to invest

Tuscany plays a vital role in creating
a mark of recognition for italian design abroad

Tuscany is the site of great excellence in fashion. The Tuscan leather industry in particular is among the most prized in the world, the fruit of the time-honored knowledge of master craftsmen in luxury goods and elegance, the distinct element of Made in Italy. There are many factors that make Tuscany the ideal region for starting up an activity dedicated to fashion. The greatest specialization in the area of textiles, clothing, leather goods, and footwear. Production excellence that is the fruit of ancient handicraft knowledge characterized by remarkable attention to detail. Visibility at the global level, fostered by the close relationship and proximity to the metropolitan area of Florence, the cult city for global fashion names. A diversified network of subsuppliers specialized in the various phases of the production process.








Leather & Tanning






Of Total Fashion
workforce in Italy

12,5 B

euro exported
in 2017

30% of italian export

22 B

euro revenues 
in 2017

20% regional GDP


of Italian revenues in fashion in produced in Tuscany


Excellent and specialized

Tuscany is one of the most specialized regions in Europe for the textile, clothing, leather and shoe industries.

Global visibility

The proximity to the metropolitan area of Florence gives fashion firms the access to global brand visibility.

Sub-supply network

Presence of a sub-supply network of integrated firms, specialized in different phases of production process.

Irpet 2014



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