The 106th edition of Pitti Uomo, held over three days at the Fortezza da Basso in Florence, attracted a total of 15,000 visitors. Among the 11,500 buyers present, 5,300 were foreign, a slightly increasing figure compared to previous editions.

This year’s edition saw strong participation from international markets such as France, the United States, and the United Kingdom. There was also growing interest from Central and Northern Europe, with Germany leading the way, recording a 15% increase and approximately 680 buyers in attendance. The Netherlands, Austria, Belgium, and the Baltic States also showed increased interest, reinforcing their importance in the Pitti Uomo market.

Unexpectedly, there was significant growth in buyers from Eastern Europe, including Poland, the Czech Republic, Serbia, Hungary, and Bulgaria. These emerging markets are becoming increasingly relevant, showing a positive dynamic that could significantly influence future editions of the fair.

Key markets such as Turkey and Kazakhstan have strengthened their presence, highlighting the growing importance of these regions for the men’s fashion industry. The Asian market continues to recover, with notable participation from countries like Singapore, Indonesia, Thailand, and Mongolia, further strengthening Asia’s presence.

The 15 most represented foreign markets at Pitti Immagine Uomo 106 were: Germany, the Netherlands, the United Kingdom, Spain, Japan, Turkey, the United States, France, Switzerland, Austria, Belgium, Poland, South Korea, Russia, and China.

This strong international presence demonstrates the central role of Pitti Uomo and of manufacturing capabilities of the Tuscany fashion industry as a global showcase for men’s fashion. The participation of operators from around the world highlights the fair’s appeal and its ability to serve as an indicator of industry trends and dynamics. With the prospect of a significant recovery in 2025, the growth of foreign buyers represents a positive signal for the future of the fair and the men’s fashion industry.