Two days to discover the excellence of green innovation in Tuscany. This is the common thread of the Invest in Tuscany #presstour which took place on July 7 and 8. Among the stops on the itinerary were two companies from the paper district of Lucca: #KorberTissue and #Essity, both strongly committed to implementing their goals related to sustainability, recycling of materials and environmentally friendly innovation. In the same direction goes #Solvay in Rosignano, which has chosen circular economy as the watchword of its present and future. The press tour was attended by journalists from Italy and also from England, Brazil and Spain, all impressed by this new beacon light on Tuscany. A region known throughout the world not only for its beauty but also as an area rich in research centers, incubators and universities of excellence, where new ideas find fertile ground to be born and grow.