In the course of its rejuvenation and reorganization, the prestigious porcelain manufacture Ginori 1735 of Sesto Fiorentino, initially acquired by Gucci and subsequently under the management of the French conglomerate Kering, has redirected its investments towards four additional intermittent kilns, each with a specific purpose, following the completion of the installation of five new kilns dedicated to porcelain firing last February.

Over the past three years, owing to the adoption of advanced and more efficient technologies, Ginori has achieved significant strides in reducing gas and electricity consumption in the period spanning from 2021 to 2023. The outcome has seen a noteworthy 42% reduction in gas consumption, a 6% decrease in electricity consumption, and a 40% decline in carbon dioxide emissions. The company emphasizes the significance of these improvements, especially in light of the simultaneous expansion of both kilns and production levels (+60% compared to 2021), along with the integration of heat pumps and terminals for summer conditioning of production environments.

Two of the kilns are earmarked for the “white” area, one is dedicated to high-level artistic creations, and another is tailored for the “decoration” department. To these advancements, the introduction of a state-of-the-art casting press is added, a tangible manifestation of the ongoing commitment to innovation within the company.